1m •
1987
With its simple and iconic imagery this was public information film at its most sensational: expensive special effects and high-concept production design brought public information filmmaking into the realm of state-of-the-art corporate advertising. The film was the result of a £5 million cinema and television campaign aimed at combating the growing spread of HIV and AIDS. With restrictions around the overt promotion of condom use on television and a growing chorus of moral campaigners promulgating their own agenda, the straightforward and doom-laded approach was probably the only viable option for campaign mastermind Sammy Harari. But the result was a hard-hitting and memorable campaign which undoubtedly fulfilled its brief of pervading public consciousness. There are two versions; the one shown in cinemas did not feature John Hurt's famous voiceover.
Budget: $0
Revenue: $0
2020•
6.0
2021•
10.0
2016•
6.0
2020•
0
2020•
7.0
2003•
7.5
2015•
6.6
2014•
0
2012•
6.0
2012•
6.6
2016•
6.2
2016•
8.7
2016•
7.8
2012•
0
1932•
6.0
1984•
0
2013•
1.0
•
0
2021•
0
